What was it with WXLO jocks that they were discouraged from using their names except for once an hour or so? A policy that began in the 80s, perhaps, back when this incarnation of WXLO began from the ashes of WFMP, which started as a regional Country station (and a very popular jock named Gene LaVerne) from Fitchburg, MA, which segued to soft AC in 1980 as “M-104” at the same time as adding Stereo. It was a big deal at that time. By the time 1984 rolled around, it was time for owner Robin Martin to upgrade the station.
There is a story about how the WXLO call letters ended up in use at 104.5 FM in Central Massachusets – your webmaster should know… I was there at the staff meeting when we voted on the new call letters. Who does that today?
Going on 13 years old in March 2011, here’s an ‘oldie’ from 104.5 FM WXLO, before they dropped the “W” from on air use outside the legal ID. This is towards the end of this station’s tenure as a mainstream AC, as since the mid 2000’s, 104.5 has gone much more rythmic, an ALMOST CHR while retaining its core AC format.