A Rock-Leaning CHR aimed at men? That’s what this was all about. Jerry Clifton had in mind to take KXME in a Rock/Rap direction, hoping to build on ratings. It didn’t work, and six months later, 104.3 went the other direction, and turned into a Rhythmic CHR aimed at a much younger, female audience.
Sometimes new formats are born, yet never take hold. This is just another example.