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105.1 WMXV / New York

“Starsky & Hutch”, WMXV New York Stunts as “Arrow 105.1” | April 1, 1994

Done as an April Fools’ joke, WMXV produces an entire format – Arrow 105.1, an all-70s format compete with beds from popular TV shows and a re-branded morning show as ‘Starsky & Hutch’ from a popular TV show of the same name. The “Arrow” format had, by this time, launched in DC with Arrow 94.7 as the first Arrow station, a narrowcasted 1970s-only format.

I don’t know what happened the day AFTER this stunt, but some listeners can surely fill us in!

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