WAXC Demo Tape | 1972

May 12, 2012 4 Comments

Here’s what probably was a sales demo used by station salespeople to give potential advertisers an idea of what the station sounded like. A very common practice in the industry in the years prior to consolidation, this isn’t something typical of radio stations today.

The tape starts and ends with a voiced promo. It includes short clips of Larry Black, Larry White, Don Ryan and Bob Savage, along with station jingles used in the early 1970s. Note the level of reverb the station was using!

This came in on CD and sounds like the original master recording.
Courtesy of Contributor and WAXC Alumn Steve Bleecker.
1470 WAXC Steve Bleecker Larry Black Don Ryan Bob Savage Rochester AM

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1460 WAXC, Steve Bleecker

4 Responses to “WAXC Demo Tape | 1972”

  1. mike hotaling Reply May 12, 2012 at 8:31 pm


    we were either lucky or spoiled here in upstate ny. with great top 40 radio all up and down the “thruway” thanks to both steves for this trip down memory lane (or I-90) in this case…

  2. Steve Bleecker Reply May 14, 2012 at 9:21 pm


    Thanks, Mike ! I think Bob Savage (Robert Craig) did a fine job w/this narration !

  3. Steve Bleecker Reply May 14, 2012 at 9:39 pm


    Oh before I forget…this is long, long OVDERDUE…my thanks to my longtime friend , W A X C cohort/board tech/all around good guy and station “historian” Bruce Galloway for
    giving me this Demo., years after I had left the station, where I’d started on Overnights, moving my way up finally to Middays !

    We ALL thank you for this HISTORY, Bruce !

  4. Tony Reply August 10, 2012 at 1:48 pm


    The reverb is still reverbing in my ears.

    Nice sounding station.

    Tony

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