1979 was the last year that AM stations thrived on music formats. Especially Top 40. Here’s a station that obviously knew that FM was going to be king and tried to market itself accordingly. It’s on-air monniker at the time was “KWK 13 Point 8 on AM”, obviously trying to sound like it had an FM frequency.
Contributor Bob Buchhauer describes this station at the time he recorded it:
Doubleday Broadcasting won 1380AM out of receivership after the previous KWK owners lost their license several years earlier for staging a bogus treasure hunt where the prize was never hidden. This air check was prior to Doubleday purchasing WGNU-FM. Youâ€™ll hear Bruce Vidal who later moved up to Los Angeles and KIIS, â€œKISS FMâ€. Dick Ervasti (Dick Hughes) does midmornings. Dick was the voiceover talent for Foxâ€™s NFL Sunday pre-game for many years. Youâ€™ll recognize his pipes. Chuck Geiger and Larry Moffitt too. Bob Hattrick, national P.D. does the voiceovers, â€œCash just for listeningâ€.
After this time period, especially after the mid-80s when FM took over, 1380 AM held SEVEN different sets of call-letters, including one set of calls it held TWICE. KWK, KGLD, KSAP, WKBQ (2 different times), KRAM, KKWK and KZJZ. Today, 1380 is KSLG, an All-Sports station known as “The Team”.