Dan Ingram; ABC Super Radio Demo | 1982

In 1982, as WABC New York’s run as a music station was coming to an end, ABC Radio laid plans for a then-new idea for a music network. This network was a complete Top-40 format, complete with major market deejays, jingles, promotions and sales. It even had a number of actual stations lined up to carry the format.

Had this actually launched, there’s no telling how that might have affected ‘local’ radio. Remember, this was 1982, a full 14 years before Telcom ’96 pulled the rug out of localism and competitive programming.

The full story of “SuperRadio” is on the web for those who want to search for it. There’s probably an aircheck of it somewhere… Full Disclosure: We received this on a tape back in 2003 which contained a number of other airchecks from around the United States. The time is right to post this so that everyone can hear just what the former WABC jocks were up to as that station moved to talk radio.

While Ron Lundy and Bob Dayton were listed as jocks, Dan Ingram was certainly the highlight of the format – and it was Big Dan who did this 14+ minute demo, featuring jingles of a number of different stations all included in one big aircheck!

SuperRadio was abruptly cancelled just prior to it’s actual launch. Its said that the staff was completely unaware that the service was not meeting its sales deadlines and was completely shocked when they heard the news.

Listen now, to a format that was decades ahead of its time, and sounds better (in my opinion) than any network format that came after it up to present.

Steve West

Airchexx Webmaster, Radio DJ, News Anchor, producer and resident geek.

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5 Responses

  1. radiorob says:

    Super Radio failed because they focused on finding affiliates in only the Top 50 markets. ABC couldn’t secure affiliates it all 50 markets so they scrapped the project.

    Meanwhile Satellite Music Network focused on finding affiliates in smaller markets where there was a demand for a round a clock programming service. They succeeded.

  2. Steve Monroe says:

    This is, at least content wise, a great sounding demo. Automated formats always sounded better in theory than practice though, with cue tones that misfired and regular occurrences of dead air mingled with production elements running a muck (jingles and spots firing at the same time).

    Still, I remember Rick Sklar talking enthusiastically about the start of Super Radio. I’m sorry it never launched.

  3. Ron Schwartz says:

    Dan, how do I turn into your show while I don’t know the third item on the list on the “Leave a Reply”.

  4. Ron Schwartz says:

    Dan, how do I turn into your show while I don’t know the third item on the list on the “Leave a Reply”. And how do I listen to old Bob Dylan tapes and interviews along with Lenny Bruce, Neal Cassidy, that genre? rs.

  5. Joshua says:

    WQSR in Baltimore was going to be an affiliate of the service and changed their call letters in anticipation. The SR in WQSR obviously stood for Super Radio.

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