In 1982, as WABC New York’s run as a music station was coming to an end, ABC Radio laid plans for a then-new idea for a music network. This network was a complete Top-40 format, complete with major market deejays, jingles, promotions and sales. It even had a number of actual stations lined up to carry the format.
Had this actually launched, there’s no telling how that might have affected ‘local’ radio. Remember, this was 1982, a full 14 years before Telcom ’96 pulled the rug out of localism and competitive programming.
The full story of “SuperRadio” is on the web for those who want to search for it. There’s probably an aircheck of it somewhere… Full Disclosure: We received this on a tape back in 2003 which contained a number of other airchecks from around the United States. The time is right to post this so that everyone can hear just what the former WABC jocks were up to as that station moved to talk radio.
While Ron Lundy and Bob Dayton were listed as jocks, Dan Ingram was certainly the highlight of the format – and it was Big Dan who did this 14+ minute demo, featuring jingles of a number of different stations all included in one big aircheck!
SuperRadio was abruptly cancelled just prior to it’s actual launch. Its said that the staff was completely unaware that the service was not meeting its sales deadlines and was completely shocked when they heard the news.
Listen now, to a format that was decades ahead of its time, and sounds better (in my opinion) than any network format that came after it up to present.