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680 WMPS / Memphis

Mitch Craig, 68 WMPS Memphis | Spring, 1973

“From the Gateway to Mid-America!…”

The WMPS Top hour legal ID says it all. A Broadcast service of Plough, Incorporated, WMPS put up stiff competition to RKO General’s 56 WHBQ and for a while they even seemed to trade jocks! Mitch Craig is heard doing Afternoons. This is short and much of it was scoped before we got it in the Airchexx studio, but you will hear Casey Casem voice a full commercial for Stag Beer (who drank THAT?). More of the faux WLS Top 40 format and lots of fun from a great era in Radio!

680 Memphis WMPS


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  1. Sounds like Gary Burbank on the legal ID.

  2. Holy jeez I remember that Stag beer jingle. Grew up in NE Ark. and listened to The Great 68 every day as a teenager.

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