98.5 WBMX

98.5 WROR Boston becomes WBMX Mix 98.5 | 1991

Your webmaster has always wondered why it is that radio companies can’t respect heritage call letters. Well, here’s another set of calls that went away in 1992– at least off the 98.5 frequency. WROR was the FM station to WRKO until RKO General was forced to sell off all it’s radio properties. Before WROR they were first WRKO-FM – ARKO-Matic, the automated top forty station in the 60s. Later, it was Boston’s first Oldies station as WROR. In 1980, they went live AC, with some of Boston’s most melodic and historic jingles (JAM’s “I’d Rather Be In Boston” series #1). In 1983 they experimented with CHR using a version of the WLS-FM jingles… but later reverted back to AC, which they stayed until ’92. WBMX remains to th...

WBMX Boston, “The New Sound of Mix 98-5” | May 1, 1999

Here’s a rather generic ‘check of WBMX Boston as it kicked off the final Summer of the 1990s. Plenty of sweepers and creative imaging reflecting Mix 98-5’s contests and music here. While scoped, you can really get a feel for the wide variety of music that the station was playing at the time. I was never terribly impressed by most of the ‘Mix’-branded HotAC formats of the time, but there was a very tight competition between WBMX and suburban (Worcester) 104.5 WXLO in the format which started in 1984 when 104.5 first aqcuired the WXLO call letters and launched their HotAC format from the Worcester Center Galleria (98.5 was then WROR), right up to present, and because of that, both stations have benefitted greatly from the necessary high level of creativity and f...

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