104.5 WXLO

The “Other” WXLO, 104.5 FM Fitchburg/Worcester | March 21, 1998

What was it with WXLO jocks that they were discouraged from using their names except for once an hour or so? A policy that began in the 80s, perhaps, back when this incarnation of WXLO began from the ashes of WFMP, which started as a regional Country station (and a very popular jock named Gene LaVerne) from Fitchburg, MA, which segued to soft AC in 1980 as “M-104” at the same time as adding Stereo. It was a big deal at that time. By the time 1984 rolled around, it was time for owner Robin Martin to upgrade the station. There is a story about how the WXLO call letters ended up in use at 104.5 FM in Central Massachusets – your webmaster should know… I was there at the staff meeting when we voted on the new call letters. Who does that today? Going on 13 years old in Ma...

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