Greensboro NC

Jarrell Mason Interviews Airchexx Webmaster Steve West, WUAG 103.1 Greensboro NC | March 20, 2009

Date of Recording: March 20, 2009 Station: 103.1 WUAG Greensboro NC Format: College Featured Air Personalities: Jarrel Mason, Steve West Contributor: Jarrel Mason Comments: Perhaps the most creative radio that can be heard today is in the college world. A good example of this is Jarrell Mason, host of the weekly “Time Machine” feature on college station WUAG 103.1. Jarrell says he’s graduating and this interview was the final event of his final program on WUAG – so congratulations are in order. If you’re not in tune with the state of today’s radio, or just want to understand what happened to commercial radio since the 1970s, this interview will clear some things up. Your webmaster has a few funny stories to tell along the way.

Sample: 98.7 WKSI Greensboro | August 29, 1999

There’s surprisingly little information about this station, once known as “The New 98-7 The Point”. Its current call letters are WSMW, calls that were once in use in Worcester, Massachusetts, used to identify UHF Television TV CH. 27 in the early 1970s. “The Point” was a Rock-based CHR format with no jingles but a healthy staple of produced sweepers which played about every other song. While the format was considered CHR, it actually was more in line with the emerging “Modern AC” format, such as the one which would launch in early 1999 at 94.1 WMBZ Memphis. Note, the logo clearly states “Today’s Best Mix”, yet on the recording, the slogan is “Today’s Best Music”. Yes, we’re picking nits here, but those two ...