Greensboro NC

Sample: 98.7 WKSI Greensboro | August 29, 1999

There’s surprisingly little information about this station, once known as “The New 98-7 The Point”. Its current call letters are WSMW, calls that were once in use in Worcester, Massachusetts, used to identify UHF Television TV CH. 27 in the early 1970s. “The Point” was a Rock-based CHR format with no jingles but a healthy staple of produced sweepers which played about every other song. While the format was considered CHR, it actually was more in line with the emerging “Modern AC” format, such as the one which would launch in early 1999 at 94.1 WMBZ Memphis. Note, the logo clearly states “Today’s Best Mix”, yet on the recording, the slogan is “Today’s Best Music”. Yes, we’re picking nits here, but those two ...

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