M.J. Kelli, The Top 9 at 9; 97.3 WGH-FM Newport News VA | April, 1988

97.3 Norfolk 97.3 Newport News 97.3 Virginia Beach WRSR WGH-FM Todd Schnitt M.J. Kelli

MJ be a jammin’, YES

Listeners to today’s “Todd Schnitt Show” might be somewhat shocked to learn that this M.J. Kelli, is, in fact, the same person!

At this point in time, WGH-FM had transitioned from AC WRSR to CHR within the previous year, and while the station sported high energy most of the day outside of morning drive, Kelli makes this simply the hottest CHR I’ve ever heard. This even tops anything I remember hearing on this site or elsewhere of Z-100 New York!

Notice Kelli’s use of jingles and talkups into jingles, sped-up effects, phone calls, drop ins… pretty much everything in a classic Top 40 jock’s bag of tricks is heard here, as the aircheck begins a few songs before 9pm, and the callers voting for their favorite song. Then, the Top 9 at 9 Countdown, in its entirety! Take particular note of Kelli’s talkup to Great White’s “Save Your Love” – simply INCREDIBLE!, although hearing that song reminds us of the horrible tragedy that Great White was involved in, when their pyrotechnics started a horrible fire at a venue called “The Station Nightclub” in which several people, including some band members, were killed sometime after this song was popular.

WGH-FM would not continue as CHR for too many years after this, as the station flipped to Country as Eagle 97 sometime in the 1990s. It has been Country ever since, so successful, in fact, the original Country leader in that market, WCMS 100.5 FM flipped to Rock, and eventually to Urban several years ago, having never regained the audience it lost to WGH. See WVHT. WCMS (AM) 1050 was the ORIGINAL station and simulcasted Country with the FM side in 1988. It dropped the call letters a long time ago. M.J. Kelli would go on to do the MJ Morning Show, syndicated out of WFLZ Tampa, then transition to Talk Radio using his real name. Fans can listen to The Todd Schnitt Show on 970 WFLA Tampa/

Recorded off a then-3 year old massive GE Boombox (which recorded FM radio better than any device I’ve ever owned since), here’s a prized slice of history. Enjoy!

97.3 Norfolk 97.3 Newport News 97.3 Virginia Beach WRSR WGH-FM Todd Schnitt M.J. Kelli
 

5 Comments

  1. Karl Phillips

    This is a ROCKIN aircheck !!!!!

  2. JP Morgan

    Agree! These were the days of ROCKIN’ Top 40 stations and jocks!

    • You know who M.J. Kelli is? Todd Schnitt! You’d never know that this dull talk show host was once a rockin’ Top 40 jock in the best tradition of the trade! I suppose that if I were to call him on WOR and play this cut for him, he’d probably deny it LOL

  3. If I didn’t personally hear this at that time, my sister was listening. 97Star was battling Z104 (WNVZ). It was GREAT radio!!! I was a LOYAL Z104 listener. My sister listened to 97Star. Things would get nasty between night slammers “MJ Kelli” and Z104’s “DB Cooper.” 97Star had their Top 9 at 9 while Z104 had their Top 8 at 8. Four months later (August 1988), MJ jumped to Z104 to do nights. Still remember calling the station the night he started on air at Z104 and talking with him. In October 1989, he left Z104 for WFLZ… By the way, WGH still uses that phone number 490-9797…

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