106.7 FM New York, WLTW

Contributor Rick Hunter (WODS/WCBS-FM/WYNY)is featured in this QuickCheck which doubles, apparently, as one of his demos. We’re guessing here as to the exact year, but judging from the music – from memory, mind you, thinking 1999, based upon Brian McKnight’s version of “Back at One” (and don’t get me started, arguing that Mark Wills’ version was better…)

Rick has the *perfect* voice and presentation for a Soft AC station. And SOFT it was when this was recorded. 106.7 Lite-FM, as the station goes by in NYC, is consistently one of the top stations in the city. It has a heritage all its own, going back to the station’s launch in 1984, from what was a Country station, WKHK, which went up against AM POWERHOUSE 1050 WHN! And lost. Lite-FM gets little representation in this aircheck, however, as this is just about all Rick Hunter, scoped down in typical demo form, so tightly that there’s just a hint of ‘other’ elements from the station. Yet, you WILL enjoy this. So listen, you.
106.7 FM New York, WLTW

By Steve West

Steve West is a 41 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve is the founder of Airchexx.com and Hitoldies.net - All the BIG Hits!

2 thoughts on “Rick Hunter, 106.7 WLTW New York | 1999”
  1. Not only was it still Soft AC, but it was practically the modern version of Soft AC (read: the all-soft rock version of Soft AC [as opposed to the then-soon-to-fade-if-not-already-fading AC-leaning MOR]). Plus, the 106.7 Lite FM jocks didn’t talk over the music and they announced the song titles in the set after it ended, just like its former Beautiful Music counterparts(-slash-competitors?).

    1. And even as recent as 1999, this would’ve been called mainstream AC. (Although with the AC/MOR hybrid and/or even AC/Beautiful Music hybrid versions of soft AC fading, this incarnation of WLTW would’ve been alternately called (mainstream) adult contemporary and soft adult contemporary.)

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