Brad Pierce, 550 WGNG Pawtucket (Providence) | 1974
“Nine out of ten prizes have been won in the Win 10 Bin…”
This runs just over 5 minutes. But in those 5 minutes, think back to how AM radio sounded like right in the middle of the 70s. AM was still KING. And WGNG is fondly remembered by many as the best hit music station in Providence, pre-dating the reign of FM powerhouse 92.1 WPRO-FM by a few years.
Best remembered is probably Brad Pierce. While there were many, Pierce seemed to be the smooth talking favorite. Even once featured in a radio publication called “Programmer’s Digest”.
WGNG is right in the middle of a contest called the “Win 10 Bin”. Listeners had to write down each prize as they heard it on WGNG, then be the 13th caller in, and read back the list of prizes from one to 10… or, up to whatever number prize was next. In this case, listen at the four minute mark for Kim McFall of Providence, who was the correct caller and read back the first nine prizes correctly. You’ll have to listen in to find out if she got number 10 right for ten thousand dollars!
This is tight, well processed AM radio, which would have sounded fantastic except for the condition of the source tape, which was a little worn, but otherwise provides us with another glorious glimpse into the storied past of Top 40 radio broadcasting!