770 New York WABC MusicRadio

Bruce Morrow, 77 WABC New York | May, 1969

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Cousin Bruce Morrow WCBS-FM
Cousin Brucie at WCBS-FM

Many remember Cousin Brucie from his days at CBS-FM. Certainly, he sounded fantastic there! Our older visitors will likely vividly remember Bruce Morrow as the evening personality at WABC.

While WABC was nearly always nicely polished, Bruce Morrow’s night show was, well, not quite as polished in its presentation. But Cousin Brucie’s personality more than any other shone through brightly. So much so, that in 1969, Morrow was carrying about 66 percent of all listeners in New York at any given time 7-10 pm! With that accomplishment, Morrow could pretty much do whatever he wanted on the air. What he did, was be the warm and kind ‘cousin’ to the kids. Truly a friend on the radio that they listened to loyally, night after night.

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This tape is in bad shape, with a lot of dropouts and fades. But thanks to the historic nature of this show, it’s posting as is. Enjoy and Comment!

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Author

Steve West is a 39 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve currently works on-air for the Super Radio USA media group out of Minnesota. Steve is the founder of the Airchexx Media Group and manages Airchexx.com and Airchexx Live - the official station of Airchexx.

Comments

David
October 25, 2012 at 12:41 am


Recorded either off the board or off WABC-FM. Well, maybe off the board, as WABC-FM was a progressive-rock station at the time. But, then, it may have switched back to the AM simulcast (minus the reverb, which was on WABC-AM only) from Cousin Brucie’s early-evening show until, say, late the following morning.



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