Sunny Joe White

Sunny Joe White, WXKS-FM Kiss 108 Medford/Boston | November, 1989

Date of Recording: 11.xx.1989 Station: 107.9 WXKS-FM Medford, Massachusetts, USA Format: CHR Featured Air Personality: Sunny Joe White (1954-1996) Contributor: Robyn Watts Comments: In the history of Boston radio, perhaps no other Program Director was as successful or famous as “Sunny” Joe White. Hired by Ritchie Balsbaugh to launch Disco “Kiss 108” in 1978 from the ashes of Beautiful Music WWEL-FM 107.9, White took Boston’s first Disco station straight to number 1. By late 1979, as the Disco fad faded into oblivion, White took Kiss in a new direction, and by mid-1980, Kiss was straight-ahead Top 40, where it remains as of this writing. Sunny Joe White’s success with Kiss 108 really is unparallelled, at least from a longevity standpoint. While the decade...

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