Flashback to the 90s: 93.9 KZLA Los Angeles | September 5, 1998
Two formats and over a dozen years ago, the only Country music station in Los Angeles was KZLA. Bonneville still owned the station at that time, and 93.9 used a very Adult Contemporary approach to its Country music format.
Listen and you’ll hear a very pleasant sounding female jock, only goes by the name Wendy on this aircheck (someone out there knows who this is). The imaging is like nothing I’ve ever heard on a Country station. It’s very laid back, yet the voice gets your attention.
KZLA did not use jingles at the time of this recording. If they did use jingles at some point in the station’s evolution, please let us know in the Comment section below.
Courtesy of your Webmaster’s Collection! Recorded on a boombox in the cab of Freightliner sitting in traffic in Santa Monica.
The first of two format changes spelled the end of Country on 93.9. The first one was on August 17, 2006. 93.9 flipped to Rhythmic Urban AC as “Movin’ 93-9” KMVN. Then owner Emmis Communications cited declining Country ratings as the reason for the flip. The second format change occurred on April 3, 2009 when the station flipped again, this time to Spanish AC as “Exitos 93.9” KXOS. The station is operated by Groupo Radio Centro of Mexico as part of a Limited Marketing Agreement.