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94.1 FM Memphis, WOGY, Froggy 94
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Date of Recording: 07.22.00
Station: 94.1 WOGY Memphis, Tennessee
Featured Air Talent: Jumpin’ Jack Flash (Steve West)
Contributor: Steve West
Aircheck Entry: 1,425

Comments:

“…We’ll show the big and boastful station how weekends are supposed to be – ALL REQUEST!”

How different are off-drive times in commercial radio today as opposed to 16 years ago? Well, when was the last time that you heard time checks, local weather conditions and phone calls on a Saturday afternoon?! From a time when stations actually cared about formatics over the weekend, Froggy 94 tries HARD to beat crosstown “Kix-106” (WGKX Memphis) in the ratings war, dispite having an inferior signal. Formatically, Froggy sounded better.

Froggy was live 24/7 in 2000. Even the overnights. This would change when the station flipped to Modern AC WMBZ The Buzz in January, 2001, but for now, management was still in the mindset of live and local all day, every day was the key. Today, most stations of any format are tracked – meaning nobody is home after PM drive ends at 6pm Friday. Reality in today’s cash strapped, highly automated radio world.


By Steve West

Steve West is a 41 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve is the founder of Airchexx.com and Hitoldies.net - All the BIG Hits!

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