107.3 Wichita KKRD

107.3 Wichita KKRDIs this a HOT afternoon jock or what?! Running about eight minutes in length, it’s high energy at it’s finest!

This is our first aircheck from the Wichita market. Also the first aircheck from Manny Kalzynski – hoping the spelling is correct.
Apparently, a windstorm had gone through the area. The traffic lights are out in many locations and it seems that with each traffic report there are more outages. The station has their own meteorologist, which would make sense in the heart of tornado alley.

At this point in time, KKRD’s on air slogan is “The Number One Hit Music Station” Typical CHR branding. In 2004, 107.3 dropped it’s longtime CHR format for alternative Rock. The current call letters are KTHR.

Call sign history for 107.3:

KARD (Easy Listening) 1967-1981
KKRD-FM (Adult Contemporary) (1981-1982)
KKRD (CHR) 1982-2004
KZCH (Classic Rock) 2004-2009
KTHR (Pop-leaning Classic Rock) 2009-present

By Steve West

Steve West is a 41 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve is the founder of Airchexx.com and Hitoldies.net - All the BIG Hits!

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