Who knew that WMPS shared a similar sound and set of jingles with WLS Chicago? They even use the line “Mid-America’s new city!” What the heck? And during this time period, in my opinion, WHBQ sounds old and tired compared to WMPS. And then there’s WDIA. WDIA uses the “Soul Power” positioning statement.
Read more below.
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AND NOW THIS MESSAGE
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Here’s the nitty gritty details:
WHBQ – Jocks: Johnny Driscoll, Stu Robb. News: Syd Leak
WMPS – Jocks: Gary Smith (Gary Gears at WLS), Ron Baker. News: Mitch Michaels
WDIA – They never say their names. Not once, and there’s plenty of WDIA in this aircheck!
This is probably the definitive aircheck of the Mid-South during the Summer of 1972. There are a few interesting tidbits that go along with it. You’ll notice a few commercials voiced by some legendary Memphis jocks not heard here. Tennessee Radio Hall of Famer Jack Parnell voices a few commercials. There’s lots of Schlitz beer commercials and one spot that’ll stick in your head all day once you hear it. A commercial for “Baconettes” from Frito Lay. I never heard this before. Is Baconettes still a product? But that jingle plays several times in this composite.