October 20, 2021

7 thoughts on “Mike Preston, 102.9 KSDO-FM San Diego | August 3, 1984

  1. I really liked Hot Hits. The first time I heard it was in 1979 on WTIC-FM. That’s when I became a fan of Bill Lee but that’s not what this post is about.

    Mike Preston fit in at KS103. The music at that time was good too.

    Mike Joseph got it. He understood about localism, finding out where his audience hung out, talking to them, keeping the energy level up and playing the songs they liked.

    It’s too bad nothing similar to what KS103 and the other stations that went with Hot Hits exists today. It’s one of the reasons radio is in trouble. Not dead but not what it could be.

    Thanks for another great aircheck.

  2. I used to listen to KS-103. Their jingle was the same melody as “Kiss-FM” in Los Angeles. Doubly interesting because “KS” looks like the word “KisS”. I used to wonder why they didn’t just call themselves “Kiss 103” or “103 Kiss-FM”.

    1. Z100 did call themselves Hot Hits for a short time but they didn’t do the Mike Joseph format or utilize the package stations like KS 103 and others did.

  3. Adding “Hot Hits” to the jingles (such as here and at KIIS-FM in LA) made the jingles sound contrived. My understanding is that KIIS licensed them, but did not use Joseph as a consultant. Regardless, the localism was amazing and why all these stations are lightyears ahead of what is available now.

  4. Steve: Because KIIS-FM (owned by the same company) threw a decent signal into parts of San Diego and vice-versa. With KIIS at 102.7 and KSDO-FM at 102.9, they wanted to avoid confusion. Of course, now, you’d simply simulcast the two and call it “Southern California’s KISS-FM”.

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