QuickChexx: Jimmy King, 98.7 WOR-FM New York | 1969
The audio in this exhibit isn’t the greatest, but this does give the listener a unique window into the modified Bill Drake sound of RKO General’s WOR-FM. Tightly formatted and with a consistent sound throughout all dayparts, WOR-FM was the sound of Drake in New York City.
Up for constant speculation over the years is the question of why this format wasn’t tried on 710 AM, and Drake not pit against format monster WABC. Perhaps WABC’s absolute lock on the number one position was so profoundly solid that RKO simply decided not to try, but to experiment with 98.7. All that makes for great discussion, which we hope our listeners will do, below. One thing is certain. RKO’s formula for making hit radio stations was indeed obvious upon the re-launch of 98.7 as WXLO, “99X” a few years after this recording was made. You can hear more 99X here on this website by clicking HERE.
This aircheck starts with the WOR-FM Top of Hour ID/Jingle and runs about 3 and a half minutes.