Composite, WAXC Rochester | 1972


Our good friend Steve Bleecker does it again! Here’s an amazingly good sounding sales demo tape put together sometime in the mid-1970s by a production whiz. That this survived all these years in this good a condition is amazing in and of itself, but the real beauty is in the way the ‘announcer’ uses the lingo of the 70s around a composite aircheck of WAXC, which includes jocks Larry Black, Don Ryan, Larry White and Bob Savage.

There’s a great story behind this. Steve Bleecker describes…

produced in ’72…as the station was ready to Launch…a very BIG DEAL at the time…because…for the first time in, like “forever”…WAXC’s emergence would threaten WBBF’s complete “Top 40” dominance…there was no other…UNTIL WAXC ! The Even BIGGER story here was the ABSOUTE
GENIUS of Larry White, WAXC’s Program Director…having exited BBF…and…with “Bloodhound” Ability…Larry hunted…and recruited some of the Brightest , and (soon to be !) most SUCESSFUL Talent in the Biz ….Greaseman. (Yea, that’s right !)..Tom Birch (Birch-Scarborough Ratings, now owner of multi stations)) …Bob Savage (CKLW, and Staion Ownership) , Larry Black…Dave Mason (Walrus-San Diego), and others !

Here…please really Enjoy…and celebrate the ORIGINALS…WAXC’s very first Personality Line-up …Spreading a Little Love & Fresh Air ” over Rochester, New York !

Overall, this is an historic gem, one that we hope you’ll enjoy. Thanks once again to Steve Bleecker for passing along this wonderful slice of history!