Tom Birch, 1460 WAXC Rochester | February 14, 1974

1974 was a VERY long time ago – in radio years it’s an eternity! Listening to Tom Birch and his SCREAMING upbeat show, one would think this is a major market station in competition with the biggest and best. But, that’s what WAXC sounded like in it’s prime!

We dug deep into the vault to pull this superb, right-off-the-skimmer tape out for presentation. It shows just how hard AM Top 40 stations tried to capture and maintain their audience of young people. Young listeners have always been radio’s life blood, even if advertisers didn’t necessarily think so. One must think Tom Birch had most of Upstate New York listening on this particular night!

WAXC has been gone for quite a while now, having gone through many format changes and even call letter changes. 1460 even used WWWG and the current WHIC call letters. No heritage with those calls, but they must mean SOMETHING? Or not.

Aircheck courtesy of longtime contributor Steve Bleecker.



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