630 St. Louis KXOK

Tom Konard’s “Aircheck Factory” Presents: Jack Elliot, 630 KXOK St. Louis | February 3, 1961

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1961 Chevrolet CorvairLet’s get nostalgic! This aircheck is probably the highest fidelity recording of this era we’ve seen so far. You wouldn’t even know this was an AM station except it’s in mono, and there’s just a hint of background static… which we left in for authenticity.

This is from a tape donated to us by Tom Konard’s “Aircheck Factory“. Undoubtably, Tom used only the original master recording for his aircheck service.

The Details:
This recording opens with a weather report… where it’s 17 degrees in St. Louis! It’s the tail end of KXOK news with Frank Linn. Get it? Frank-linn? Ok. Maybe it wasn’t.
After the Top Hour ID, it’s back to KXOK music with Jack Elliot. Once again, this had to be telescoped to comply with copyright law. We do apologize for that, but everything else including commercial breaks and every word spoken in this recording made from 5:00 to 6:00 PM is there.

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Falstaff BeerHere are a few little details you might miss if you don’t listen carefully. Among the many contests, there’s the “More Music Contest”, where listeners call in and list the names of the records played during the show. Then, there’s “News IQ” where listeners are asked a question about a story read in the news report. The winner wins $1.00. They call that “Cash in a Flash”! I guess that was a lot of money in 1961! Dan Tracy called into that contest and lost.

The jock here has a reverb-on-demand button so he can emphasize certain words or phrases. Modern listeners would probably consider this annoying but it was a gimmick in the radio stations’ toolbox. Another thing KXOK has… another gimmick… Tookie, the KXOK weather bird live from the Radio Park Weather Tower. Seems as if every hit music station in the early 60s had some sort of gimmick to keep listeners guessing.

Bettendorf Rap Food Store Check out the music in rotation at KXOK.  Half of the songs seem to be of the non-rock variety.  Listen for titles from Frank Sinatra, Perry Como and more… along with many of the early Rock hits.  Interestingly, there were no Elvis songs in rotation and it was way too early for the Beatles or any of the major hit songs that would personify the 1960s. And those commercials! Wow. Just listen for that 1961 Chevy commercial for the Corvair. Just… wow!

We noticed that many of the hits played in this, like Paul Anka’s “Story of my Love” really didn’t have much lasting power.  Perhaps they would have, if not eclipsed by so many of the major artists later in the decade.   This aircheck just reeks of 1950s, and most of the jingles, both of the radio station and most of the commercial products still have a big band sound or lots of keyboard stuff reminiscent of the 1950s era.

This is a very unique aircheck, in that the era this was recorded from, was in between what Top 40 radio started out as, and the two different major styles that became mainstream later on.  Those being the Drake “Boss Radio” sound, used almost exclusively in the RKO General chain of stations, and the ABC chain of stations with their reverb and more personality approaches such as WABC, WLS, et al.

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Author

Steve West is a 39 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve currently works on-air for the Super Radio USA media group out of Minnesota. Steve is the founder of the Airchexx Media Group and manages Airchexx.com and Airchexx Live - the official station of Airchexx.

Comments

rockin' ron kay
July 21, 2019 at 4:52 pm


…a remarkably good quality air check from 1961….very clear and clean considering how old it is. Yes…a tad ‘corny’ however, radio was going from traditional middle of the road “announcer” styles to “disk jockey’ personas. At the time, all of the little ‘gimmicks’ were considered groundbreaking into radio personality world. The $1.00 prize was worth about 8.50 in today’s dollars…..and you could buy all kinds of things for 8.50 equivalence back in the day. remember….most candy bars were a nickel , cokes were a dime…burgers were well under 50 cents……45’s cost about 49 cents…albums 1.50 …….so winning the News Flash $1.00 was a decent prize.



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