Bill Rock sits in for Cousin Brucie, 101.1 WCBS-FM New York | September 18, 2004

101.1 FM New York WCBS-FM Broadway Bill Lee Cousin Brucie Pat St. John Ziggy Dan Ingram Lenny Bloch Harry Harrison Randy Davis Ron Lundy Dandy Dan Daniel Bill Brown Joe McCoy Dick Heatherton Norm N Nite Dan Taylor

…”Here’s Michael Jackson. Perhaps he shoulda stopped…”

Not quite 7 months before the format change, Bill Rock was heard filling in for Cousin Bruce Morrow. Rock is topical, funny and in so many ways a perfect choice to fill in for Brucie. Lots of requests, mentions of Wolfman Jack and a large variety of music, which at this point is NOT loaded with a lot of 50s and 60s.

You’ll hear the final set of WCBS-FM jingles played in a modernized Oldies format which included lots of 70s disco, as Infinity broadcasting rushed to push the older music and its aging demos into the background, as advertisers made it known that they didn’t want to buy airtime on stations catering to those over 55 years old. Folly? That’s up for discussion!