Station: WHAT / Philadelphia
Frequency: 1340 khz
Philadelphia’s 1340 WHAT was known for innovation. According to The Philadelphia Inquirer, “WHAT became the first U.S. radio station to hire a full-time black announcer in 1945, the first to program a regular show featuring a black woman as hostess and the first station in the city to hire black newscasters. It also was the first in the nation to feature a black as host of a daily talk show.”
The station programmed an R&B Soul music oriented top 40 style format, and featured legendary Philly DJs that included Hy Lit, Jerry Blavat, Georgie Woods, and Sonny Hopson.
Sonny Hopson went by “The Mighty Burner” on WHAT from 1965 to 1986. Sonny Hopson blasted through the airwaves like a like hurricane, with his fast talking style, and his on air sayings like… “Make no mistake-ah, Jake-ah,” or “La-ti da-ti everybody.” -Ellis
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