Kay Manley, WSRR 98.1 “The Cat” Memphis | September 28, 2004

Here’s one donated to the site way back in 2004 but just now posting. Contributor Kay Manley (WRVR, WSRR, WGKX) is featured here on her live afternoon show.

The “Rockin’ Hits” ™ format was invented by Rich ‘Brother’ Robbin while in Nashville, and as part of it’s format overhaul, Citadel Broadcasting (Memphis Radio Group), upon taking ownership of WSRR from Barnstable, brought in Robbin to take the Classic Hits station to the next level. Always suffering from mediocre ratings, 98.1 did see a sizeable bump from this format tweak but it really wasn’t enough. But it sure sounded good on the air, and given Memphis’ demographics, the format would have done better in almost any other city.

The station is now WXMX “98.1 The Max” – Alternative Rock featuring the former WEGR duo of Drake & Zeke. WXMX Callsign effective 3/21/05 according to FCC records.

Appearing in no particular order: Kay Manley, John Paul Stevenson (remote from Kroger supermarket), Charlie Van Dyke (imaging), Rich ‘Brother’ Robbin (promo), Rob Moore (WSRR Production Director in spots).


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