1380 AM St. Louis KWK KGLD KRAM KKWK KSAP KZJZ Doubleday Bruce Vidal Dick Hughes Chuck Geiger Larry Moffit KSLQ The Team 106.5 FM St. Louis WKBQ Q106.5 WARH

Composite #2: 1380 KWK St. Louis, 106.5 WWWK Granite City | 1979

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As confusing as it is listening to this aircheck next to the ‘standalone’ KWK aircheck recently posted, here’s a good example of how the migration of music stations from AM to FM began. In this case, later in 1979, KWK began simulcasting its format on 106.5 WWWK from suburban Granite City. They called it simply, “Stereo KWK”.

Amazingly, and likely somewhat confusing to some listeners, the next break after the live Legal ID, the other slogan from 1979, Thirteen Point Eight, KWK is spoken. I love it, and it always seemed a great move to me to highlight the AM frequency and position on the FM signal.

Perhaps the best example of how things moved to FM that’s similar to this that your webmaster can remember is when WZYQ Frederick moved to FM. It was a simulcast operation in the mid-70s, always using the 14-ZYQ monniker, then made the identity move as well, next calling itself “Z104” on both AM and FM until the AM side went away.

Listeners might have been further confused by what had transpired just prior to this simulcast. WWWK had been an AOR station using the slogan “Stereo WK”. Later on, the KWK call letters would come to 106.5 FM as well, and then another call letter change to WKBQ. The WKBQ calls would stick, as well as a name that would become well known in St. Louis – Q106.5

Enjoy this slice of Stereo KWK. Its from a very short period of time in the station’s evolution. Thanks to Bob Buchhauser for sending it in!

1380 AM St. Louis KWK KGLD KRAM KKWK KSAP KZJZ Doubleday Bruce Vidal Dick Hughes Chuck Geiger Larry Moffit KSLQ The Team 106.5 FM St. Louis WKBQ Q106.5 WARH

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Author

Steve West is a 39 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve currently works on-air for the Super Radio USA media group out of Minnesota. Steve is the founder of the Airchexx Media Group and manages Airchexx.com and Airchexx Live - the official station of Airchexx.

Comments

June 21, 2012 at 10:23 am


WOW !! Love this aircheck ! Extreme Programming Discipline makes these stations SO Easy to Enjoy…No Clutter ! Any More ?



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