77 New York WABC

Cousin Bruce Morrow, 77 WABC New York | 1968

Advertisement




Cousin Bruce Morrow WCBS-FM
Cousin Brucie at WCBS-FM

Fairly short and scoped, this is a glimpse into the evening show heard at WABC during the late 1960s. Bruce Morrow was very unique in his approach and one that won over the hearts of millions. Morrow is one of a kind, a person who has the ability to reach out and touch his audience in a very personal way. This comes through clearly in this 15-minute recording.

More Brucie below…

Hey there, before you scroll down…
Do you think you could spare a moment? Airchexx.com survives, literally, on the donations from people just like you. The ads you see take about 3 months to build up enough revenue just to get a small check. If you enjoy these archives, which so many out there do indeed rely upon, could you spare a little bit of cash? All of it goes to the hosting fees and miscellaneous costs of running this website. Thank you in advance.




Program highlights:

This starts with Cousin Brucie thanking his sponsor for the past half hour. A unique aspect of Morrow’s WABC show was that he had sponsored segments. This goes into a News sounder and the first few seconds into ABC news. Later, there will be a full newscast featuring the ABC Contemporary Network, and WABC local news. Then something interesting… a record report – from a DIFFERENT RADIO STATION! This kind of thing is usually considered ‘inside’ information, but WABC turns it into a feature, showing once again that the station capitalized on almost anything to present to the audience that would separate it from its competitors! Notice the constant fading. This aircheck was obviously recorded some distance from New York city, as WABC’s signal wavers in signal strength through the nighttime AM propagation.

We have no idea of the date on this recording, but there are hints – we’ll leave it up to the audience to guess the exact date!

Courtesy of Contributor Frank Davis

Play



Author

Steve West is a 39 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve currently works on-air for the Super Radio USA media group out of Minnesota. Steve is the founder of the Airchexx Media Group and manages Airchexx.com and Airchexx Live - the official station of Airchexx.

Comments

Nick
April 12, 2011 at 8:18 pm


I am speculating that the date of this aircheck was Monday April 8th.



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

css.php
%d bloggers like this:
Skip to toolbar