106.9 Savannah Bluffton WWVV WUBB The New Wave Adventure Radio Bob-FM

John Jacobs, 106.9 WWVV “The New Wave – Adventure Radio”, Bluffton SC | February 2, 1999

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Recorded in 1999, we join the last few minutes of Nina Blackwood’s Absolutely 80s show. Its one of those syndicated things that plays on weekends. Note, the ‘nbgradio.com’ web address given out by Blackwood is not in use – it leads to buydomains.com. At 10am (in this aircheck), John Jacobs takes over.

WWVV markets itself here as “The New Wave” and “Adventure Radio”. The station is put together with sweepers which lead the listener to think this is a CHR station, but in reality it is the then-new “Modern AC” format which features a lot of Alternative songs which have crossed into the Billboard pop charts. It would not surprise me if I researched ownership to find out it was owned by Entercom (they took the country station I worked at in 2000 Modern AC).

The audio is excellent, very little processing was done to restore this from the source cassette, except to scope out the music to comply with RIAA rules.

Today, 106.9 is Country WUBB, “Bob-FM”, and still serves the greater Savannah GA area. Click the logo below to go to the station’s official website.

106.9 Savannah Bluffton WWVV WUBB The New Wave Adventure Radio Bob-FM

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Aircheck #1,264 since May 2, 2002!

Author

Steve West is a 39 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve currently works on-air for the Super Radio USA media group out of Minnesota. Steve is the founder of the Airchexx Media Group and manages Airchexx.com and Airchexx Live - the official station of Airchexx.

Comments

September 29, 2015 at 12:15 am


Steve,

I’m from Savannah, Georgia. WWVV was at that time owned by Adventure Radio Group out of Bluefield, West Virginia. Their stations were purchased by Triad Broadcasting, which sold to L & L, and most recently merged with Alpha Media.

WWVV flipped to Alternative in the late fall of 2000 as “Wave 106.9 – Savannah’s New Rock Alternative”; in 2002, the station flipped back to Modern AC as “Modern Hits – The New Wave 106.9”. Two years later, the call letters became WGZR and the station became Country as “Gator 104.9”. In 2007, WGZR rebranded as “Lucky Dog Country”, in 2008 as “Country 106.9”, and once more in 2011, with new call letters WUBB as “New Country – Bob 106.9”



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