WCBS wanted something to help them stand out from news competitor, 1010 WINS. They decided rather than go to a radio jingle company, they hired commercial jingle composer Steve Karmen. If you don’t know the name Steve Karmen, I guarantee that you that you’ve heard his work. Some of his biggest commercial jingles include:
I Love New York… Nationwide Is On Your Side… Hershey, The Great American Chocolate Bar… At Beneficial (Doot! Doot!) You’re Good For More… When You Say Budweiser, You’ve Said It All… Sooner Or Later You’ll Own Generals… Aren’t You Glad You Use Dial… Weekends Were Made For Michelob… The Greatest Day In Your Life (Six Flags Great Adventure)… When You Say Budweiser… and many more.
Steve wrote a great package for WCBS. It was stuck in my head for years. -Ellis
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