October 19, 2021

11 thoughts on “Robert W. Morgan, 93 KHJ Los Angeles | August 8, 1970, Part 1

  1. KHJ boss radio debuted in 1965; KIIS-FM wasn’t a force until 1981/82, and KROQ was closer to 1979. AM in LA was strong through about 1980

    1. I mentioned KIIS-FM and KROQ because it wasn’t so much those stations de-throning KHJ as there was audience erosion during the late 70s, and as you know, not only by those two stations, but from it’s own AM band. KTNQ became a huge Top 40 until the format went to FM, and 640 KFI moved more towards Hit Radio by 1977-78, and had a very hot format by the time KHJ flipped to Country.

  2. Thanks for the history lesson. Liked Mr. Morgan’s opening remarks and the song (Only you Know and I Know)? at the start of this ‘check. It said that FM was a large factor in KHJ’s flip to country in 1980 and that FM radio was king in Los Angeles somewhat earlier than other cities. I’ve never been to Los Angeles, but I’d been deeply into country for a little over 2 years when the change was made. Had I been living in LA then, I probably would’ve already been listening to KLAC.

  3. Grew up in the 60’s and 70’s listening to KHJ and Robert W. He was was truly a radio legend and part of the fabric of LA. I like a lot of us growing up in the 60’s and 70’s followed Robert W from KHJ to KIQQ to KMPC and finally KRTH.

    KHJ had some of the DJ giants from Robert W. Morgan to the Real Don Steele, Charlie Tuna, Johnny Williams, Sam Riddle, Roger Christen, Dave Diamond, and Humble Harve

    It was truly a moment in time and brings back a smile when I listen to some of these airchexx.

  4. The first song is “Soul Shake” by Delaney and Bonnie (#43 in Billboard, but hit #12 at KHJ).

    As for the history (brace yourself, Steve), Steve’s right (gasp!). KHJ had a 9 share at the time of this aircheck. Three years later (1973), it was a 5, and KLOS-FM had a 4. At night, KKDJ-FM was beating KHJ and KLOS was a couple of tenths of a point behind. In ’72 both KLOS and KMET were beating KHJ at night.

    By 1977, KHJ was down to a 3.5. Yes, KTNQ had an impact, but it was never really huge outside of teens. It tied KHJ overall in early ’79, but that just meant both stations had a 2.3….and then beat them the final two books that KTNQ was English-language (2.4 to 2.1 and then 2.1 to 1.9), but that’s pretty weak for all concerned.

    As for AM being strong in L.A. through about 1980—-I’d disagree. As early as 1976, the only music stations on AM in the top 10 were KHJ (3rd), KMPC (9th), KRLA and KDAY (both tied for 10th). By 1977, it was just KHJ and KMPC (both tied for 8th). In ’78, KLAC (7th) and KMPC (9th). And in 1979, KRLA (9th) and KFI (10th).

    KHJ took its first blows from KLOS, KMET and KKDJ. Bill Drake helped out his old alma mater by flipping KIQQ to Top 40 in December of 1973 and splitting the available audience for Top 40 on FM.

    But RKO did damage to KHJ itself when it went to a gold-heavy (40%) AC on KRTH in 1976. It was most of KHJ’s currents, with less-obtrusive jocks and a lower spot load. That shot KRTH from a 1.9 to a 3.4 in one year, the same year KHJ went from a 5.3 to a 3.5. And KRTH beat KHJ every book after that.

    That same year, KTNQ siphons off the teens that hadn’t already split for FM, and we can’t underestimate KNX-FM’s draw on young females. KNX-FM beat KHJ in 1977.

    So, yeah….it took 8 years, but the knife has mostly FM (KLOS, KMET, KKDJ, KRTH and KNX-FM) fingerprints on it.

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