Sample: 98.7 WKSI Greensboro | August 29, 1999
There’s surprisingly little information about this station, once known as “The New 98-7 The Point”. Its current call letters are WSMW, calls that were once in use in Worcester, Massachusetts, used to identify UHF Television TV CH. 27 in the early 1970s.
“The Point” was a Rock-based CHR format with no jingles but a healthy staple of produced sweepers which played about every other song. While the format was considered CHR, it actually was more in line with the emerging “Modern AC” format, such as the one which would launch in early 1999 at 94.1 WMBZ Memphis. Note, the logo clearly states “Today’s Best Mix”, yet on the recording, the slogan is “Today’s Best Music”. Yes, we’re picking nits here, but those two slogans represent two completely different formats. “MIX” indicates Adult Contemporary. “Music” indicates CHR.
The jock doesn’t give his name and only appears a few times in this 9 1/2 minute scope. Aside from this information, there’s very little we can describe about this brief aircheck. Perhaps you lived in the Greensboro market at the time this aired and remember the station. If so, we encourage you to comment in the area below.