1470 WAXC Steve Bleecker Larry Black Don Ryan Bob Savage Rochester AM

WAXC Demo Tape | 1972


Here’s what probably was a sales demo used by station salespeople to give potential advertisers an idea of what the station sounded like. A very common practice in the industry in the years prior to consolidation, this isn’t something typical of radio stations today.

The tape starts and ends with a voiced promo. It includes short clips of Larry Black, Larry White, Don Ryan and Bob Savage, along with station jingles used in the early 1970s. Note the level of reverb the station was using!

Larry White WAXC

Larry White & Larry Black

This came in on CD and sounds like the original master recording.
Courtesy of Contributor and WAXC Alumn Steve Bleecker.
1470 WAXC Steve Bleecker Larry Black Don Ryan Bob Savage Rochester AM



Steve West is a 39 year veteran of broadcasting. His air work as a Jock and News Anchor includes six radio markets and over two-dozen radio stations. Steve currently works on-air for the Super Radio USA media group out of Minnesota. Steve is the founder of the Airchexx Media Group and manages Airchexx.com and Airchexx Live - the official station of Airchexx.


mike hotaling
May 12, 2012 at 8:31 pm

we were either lucky or spoiled here in upstate ny. with great top 40 radio all up and down the “thruway” thanks to both steves for this trip down memory lane (or I-90) in this case…

Steve Bleecker
May 14, 2012 at 9:21 pm

Thanks, Mike ! I think Bob Savage (Robert Craig) did a fine job w/this narration !

Steve Bleecker
May 14, 2012 at 9:39 pm

Oh before I forget…this is long, long OVDERDUE…my thanks to my longtime friend , W A X C cohort/board tech/all around good guy and station “historian” Bruce Galloway for
giving me this Demo., years after I had left the station, where I’d started on Overnights, moving my way up finally to Middays !

We ALL thank you for this HISTORY, Bruce !

August 10, 2012 at 1:48 pm

The reverb is still reverbing in my ears.

Nice sounding station.


Gary Kerns
November 16, 2014 at 10:00 pm

At 1:44, the DJ said “The Twist” was from 1960. He was right, but it also hit number 1 in 1962.

Rocco Henderson
November 21, 2014 at 5:58 pm

Where was Larry White on the demo? He was a very good jock!

Larry White
February 3, 2015 at 10:10 pm

Thanks, Rocco! I appreciate your kind comment.

Gary Kerns
February 8, 2015 at 9:47 pm

To expand on my post, “The Twist” also hit #1 in 1960, and as far as I know, it’s the only song ever to hit the top in separate chart runs. Also, I liked the jingle at 1:47.

Mark Minard
February 8, 2017 at 5:55 pm

18-34? I was born in 1965 and spent 1971-75 listening to this station through the transistor radio that rarely if ever left my person. Discovering music through that radio and this station remains one of the great joys of my life. I’ve never forgotten you guys! Thanks.

    Gary Kerns
    February 9, 2017 at 5:23 pm

    I was born in ’63, and don’t have much use for anything that came out prior to the rock and roll era or after about mid-’78. There is, however, one fairly recent song I can’t get enough of: namely Ed Sheeran’s “Thinking out Loud”. the melody puts me in mind of Marvin Gaye’s “Let’s Get it On”.

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