Station: 103.3 WEEI-FM (WEEI-FM/WHTT/WMRQ/WODS) Boston (Wikipedia)
Branding: “HitRadio 103”
Featured Air Personalities: Doug Alling, Alex Stone, Dick Guntin, Hillary Stevens
Contributor: Steve McVie (Website)
Total Time: 7:29 (Telescoped)
Airchexx Entry: 1,546
HitRadio 103 WEEI-FM with Dick Guntin lookin’ down at the Prudential Christmas Tree all lit up and lookin’ GOOD!…
At the time of this aircheck, WEEI-FM had begun and was well into the transition from Soft Rock to HitRadio. As an avid listener at the time, I remember this all too well. The change in formats was gradual, with one Monday in November 1982, the station playing new jingles (they hadn’t been for at least a year prior to this) and adding in some music that wasn’t “Soft Rock”. By gradual, I mean that it sounded very much like over the course of three weeks, WEEI-FM shifted from a sleepy AC to what we’d consider a Hot AC today. By the time of this recording, a full month into it, the station is clearly a full-blown Top 40 station.
This recording is of various quality. It begins clean and crisp, then about midway through, there’s a bit of static. After that, the tape sounded a bit muffled (most likely because this was one broadcast day represented by separate recordings), but is back to nearly HD quality by the end.
WEEI-FM as “HitRadio 103 FM” already had formed it’s core announcers. Dick Guntin was a holdover from the old Soft Rock format. Alex Stone and Hillary Stevens were new. Doug Alling was not only new, but would be probably the most frequently heard voice on WEEI-FM and WHTT up until it’s demise in 1986.
More to come from WEEI-FM and WHTT HitRadio 103 FM!