September 21, 2021

5 thoughts on “Chicago CHR Wars 2 – “B96” WBBM-FM, “Z95” WYTZ & “Q101” WKQX | 1991

  1. No problem, Doug. Sorry it took so long to reply.

    This composite was actually recorded from around February 1990 (February 13th was the date of Billy Joel’s “Storm Front” show at the Rosemont Horizon and the changover to the “708” area code were key highlights in determining the date).

    As far as the names of the air talent on this aircheck, here you go:

    Middays:
    B96-Paul Donovan
    Z95-Brian Kelly
    Q101-Greg Brown

    Afternoons:
    B96-Pat Reynolds
    Z95-Brant Miller
    Q101-Pat Callahan

    Nights:
    B96-Todd Cavanah
    Z95-Steven Craig
    Q101-? (I’m not sure about this one.)

    As far as observations….

    B96 was just shortly about to become “Killer B-B96” and focus more on Chicago’s Dance and House music scene. They would shortly hire Gary Spears from Q107/Washington for PM Drive and George McFly from WAVA (also from Washington) for Nights. This, along with some other changes, help B96 solidify its dominance.

    Z95 was suffering from what a number of Mainstream CHRs were going through at the time: Lack of product that appealed to teens that would also appeal to adults demos. Much of the hits were either one hit wonders, dance, rap, or bubblegum pop. “Rock 40” (i.e. Pirate Radio/LA) turned out to be a failure due to the perception that they played “hair-metal bands only”. which in Pirate’s defense was not true!) Many stations started to leave CHR altogether beginning in 1990 and it wasn’t until the “Pop Boom” of the mid-90s when that trend begin reversing itself. Z95 was struggling until it wound up with a 2-something share in early 1991. Consultant Randy Michaels (fresh from his ratings victory in Tampa with WFLZ) was brought in and “Power Pigged” Z95 (which soon became “Hell 94.7”, “Hot 94.7”, and finally News/Talk WLS-FM, knocking it out of the CHR format altogether). Audio of Z95’s first few days under Randy Michaels exist under the other WBBM-FM/WYTZ composite from 1991.

    Finally, Q101 has always been an interesting Hot AC/CHR hybrid, at least going back to their ownership with NBC. When NBC sold the station to Emmis in 1988, they’ve tried, at first, to go straight ahead CHR, but with both B96 and Z95 in the market, there was too little wiggle room for a third CHR to succeed, so they went back to their successful Hot AC/CHR mix. One interesting thing about Q101, IMHO, was that they were willing to play Dance hits (as heard on this aircheck). For example, NO Hot AC in 1990, would dare touch Inner City’s “Big Fun” (a HUGE Chicago dance/house track). This lasted until WTMX (then known as “Mix 102”) signed on with a tighter Hot AC playlist and begin to affect Q101 in the ratings. Q101 reacted by going more toward a traditional Hot AC during 1991, but ratings didn’t improve. Then the station in the Spring of 1992 started to add some then-recent CHR recurrents, even going as far as to re-add “Rick Dees Weekly Top 40” countdown show to the station’s schedule (although they’ve avoided hard rock like “Smells Like Teen Spirit” by Nirvana or rap hits like “Jump Jump” by Kris Kross, IIRC), which led to the speculation in the trades that Q101 was planning to go Mainstream CHR to fill the hole that was left when WYTZ became News/Talk WLS-FM in late October, 1991. Management denied it, stating that Adults were now familiar with these hits, so it was natural for Q101 to start playing them. A short time afterwards, Q101 did change….to Modern Rock!(With The Cure’s “Friday I’m In Love” as the first song in the new format.)

    Robyn

  2. The night time jock on Q101 is Carla.

    At 11:00 what song is starting as the weather is read over the intro?

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