Joel Cash, 68 WRKO Boston | August, 1972

Date of Recording: August, 1972 (Exact date unknown)
Station: 680 WRKO Boston, Massachusetts
Featured Air Talent: Joel Cash
Contributor: Robyn Watts – 114 Unique Additions as of this aircheck!
Aircheck Entry: 1,419

Comments:

Four minutes, 16 seconds is all we get of Joel Cash, sitting in on the Dale Dorman show. Joel only says his name once, which, considering this is probably a half hour unscoped recording, is pretty remarkable! Plenty of those early accapella jingles! Also take note, the music in this era was rather subdued. Part of it was likely this being the morning show. The other factor was the music itself. Lots of ballads in ’72, like Roberta Flack’s “The First Time Ever I Saw Your Face”, lots of songs in rotation by Bread and The Carpenters. What, you need to be reminded?

One of the things that one could always count on at RKO General-owned stations was to hear commercials for General Tires. Seemingly every commercial break, every day every year for the roughly 15 years that WRKO was playing popular music! Well, that’s corporate for you. Here, you get to hear a ‘live’ spot read by Joel Cash.

Overall, this is somewhat representative of WRKO, sort of in-transition from it’s earlier “Now Radio” Top 40 sound in the 60s to the uptempo Rocker WRKO became in the mid to late 1970s. We won’t talk about the 80s- something about Christopher Cross and Air Supply records swamping WRKO’s last gasp at being a music station doesn’t always sit well… although I liked the artists but 1981 was a stinky year for AM Top 40 radio.